ASCEND. Join ASCEND

The ASCEND app · for football academy owners

Run your academy from one screen.

See where your members actually come from. Catch every enquiry the moment it lands. Know what one more member is worth. It's the app my ASCEND academies run on, and it lives on your phone.

Set up the same day. Cancel any time. Works on iPhone and Android.

Socials and links

Where do your members actually come from?

Most owners post and hope. The app joins it up: how many people saw your Instagram and Facebook, how many tapped your link, how many enquired, and how many joined.

  • Views, followers and your best posts, without opening Instagram
  • A tracked link for your bio, so you know which platform sends families
  • What your ads cost you for each lead and each trial
  • A plain "what's working" page, so you know what to post next

Leads

An enquiry lands. Your phone buzzes. You reply in minutes.

Every enquiry from your form, your Instagram and Facebook ads, and the ones you add yourself, in one list. The family that hears back first usually books the trial.

  • Your own enquiry form, ready to share on day one
  • Leads from your Facebook and Instagram lead ads drop straight in
  • A notification on your phone when a new enquiry arrives
  • Your reply-speed score, so you can see if you're losing families by being slow
  • One tap to call, WhatsApp or email

Money

What's one more member worth to you?

Two minutes a month: revenue, costs, members. The app shows your profit, your margin, and exactly what each member brings in, so you know what a full group is really worth.

  • Profit and margin, month by month, on one chart
  • "One more member is worth £37 a month, £447 a year"
  • Since you started: revenue, members and profit, side by side
  • A nudge on the 2nd of each month so it never slips

Your plan

Know what to do this month, not just what's wrong.

A 10-minute diagnostic finds the stage holding your academy back. Then every month you get a plan for that stage: one focus, five actions, each one a tap away from the tool that does it.

  • Six stages, from knowing your numbers to stepping off the pitch
  • Tick actions off as you go; a fresh plan on the 1st
  • Move stage and your next plan moves with you

Also inside

Everything else an owner needs, in the same place.

Run

"What just happened?"

Coach called in sick, payment bounced, angry parent. Type it in and get what to do now and the message to send.

Run

Checklists and messages

Ready-made checklists for sessions and camps, and the messages to parents you'd otherwise write from scratch.

Run

Incident reports

A link your coaches fill in on the spot. You get a notification and a record.

Learn

The Library and tools

The Offers Bank, pricing calculator, year planner, money map, ads training and every template, in order.

With me

Two group calls a month

Live with me and other owners doing the same work. Plus Ask John: your question, answered in writing.

Together

The Wins wall

See what other academies are pulling off this week, and post your own.

How joining works

Set up the same day.

Join

Two minutes. Your account is created automatically and your welcome email arrives with a button that logs you straight in.

Put it on your phone

Add it to your home screen, turn on notifications and share your enquiry form. Enquiries start landing in the app.

Get your plan

Take the 10-minute diagnostic. Your plan for the month appears on your Home, and the next group call is in your calendar.

Prices

Two ways in.

ASCEND · you do it, I guide you
£150 / month
  • The ASCEND app: socials, leads, money, run and your monthly plan
  • Notifications on your phone for every new enquiry
  • Two live group calls a month, and Ask John
  • The members WhatsApp and the Wins wall
  • The full Library of offers, templates and tools
Join ASCEND

Message me and I'll send your joining link. Cancel any time.

The Ecosystem · done for you
£400 / month
  • Everything in ASCEND
  • I run your Facebook and Instagram ads
  • Every enquiry replied to, reminded and followed up automatically
  • Your booking page, billing and systems set up for you
  • Your own monthly plan and a monthly one-to-one with me
Book a call

14-day money-back guarantee.

Questions

Before you join

Is it an App Store app?

No download needed. You open it in your phone's browser and add it to your home screen, and from then on it opens full screen like any app and sends notifications. It works on iPhone, Android and any computer.

Do my Instagram and Facebook numbers show straight away?

Your enquiry form, tracked links, leads, money and plan work from the first day. Instagram and Facebook numbers need a one-off connection to your Page, which takes a couple of minutes and which we walk you through. You'll need an Instagram business or creator account linked to a Facebook Page.

Do I need Player Portal?

No. The app works with whatever you use for bookings. If you do use Player Portal for bookings and payments, there's a button to it from your Home.

Can other academies see my numbers?

No. Your socials, leads and money are only seen by you and by me as your mentor. The Wins wall only shows what you choose to post.

Can I cancel?

Yes, any time, from the Membership page in the app. There's no minimum term.

Is it only for football?

It's built around football academies, and that's who the plans, checklists and Library are written for. Other kids' sports and activity businesses can use it; some of the wording will be football.

Stop guessing. Start seeing it.

Your socials, your enquiries, your money and your plan, on your phone, from today.